Forth & Found
LinkedIn Optimisation — Management

Turn expertise into authority, and authority into pipeline.

Positioning, thought-leadership content and campaigns for founders, executives and B2B service businesses that sell through trust.

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Focused on
  • Profile positioning
  • Company-page positioning
  • Thought-leadership strategy
  • Content planning
  • Executive voice
  • Network development
The problem

Activity can look like performance without producing enough real opportunities.

Reports can climb while the pipeline stays quiet. We start by separating the metrics that inflate a dashboard from the metrics that inform a business decision.

What we manage

Scope of engagement.

  • Profile positioning
  • Company-page positioning
  • Thought-leadership strategy
  • Content planning
  • Executive voice
  • Network development
  • Lead-generation campaigns
  • LinkedIn Ads where relevant
Process

How we work.

  1. 01
    Positioning
  2. 02
    Content system
  3. 03
    Voice
  4. 04
    Distribution
  5. 05
    Campaigns
  6. 06
    Refine
Who it is for

A good fit if the business needs measurable movement.

  • Founders and CEOs
  • Managing directors
  • Consultants selling through credibility
  • B2B service businesses

Ready to look at what is actually driving results?

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