Health & performanceGoogle Ads
EVO Exercise Science
“Client acquisition rates doubled in a month, and cost per sign-up also decreased over time, as predicted by Forth & Found. Great work, thank you.”
Final approval pending
Strategy-led growth marketing
Marketing that moves the numbers that matter.
Forth & Found helps ambitious businesses turn paid media, search visibility and brand authority into qualified demand, lower acquisition costs and more predictable growth.
Read-only account access is enough. No obligation and no account changes.
What we optimise for
- Qualified enquiriesAligned to sales-ready fit
- Cost per acquisitionMeasured against margin
- Lead qualityNot just lead volume
- Sustainable growthDurable unit economics
Guiding question
What is actually driving growth for the business?
Paid media, search and positioning built around commercial outcomes.
Google AdsMeta AdsSEOLinkedInGrowth Strategy
Busy reports. Quiet pipeline?
More marketing activity does not always mean more growth.
Clicks, impressions and platform conversions can make a campaign appear successful without producing enough meaningful opportunities for the business.
Forth & Found looks beyond the headline numbers. We examine what is being measured, who the marketing is attracting and whether that activity is turning into qualified demand.
What many reports emphasise
- Impressions
- Click-through rates
- Website activity
- Platform conversions
- Reach
What the business actually needs
- Qualified enquiries
- Booked conversations
- Acquisition cost
- Lead quality
- Revenue opportunity
How we help
Focused expertise across the channels that drive growth.
Google Ads
Capture demand when intent is highest.
Campaign strategy, search-term control, accurate conversion measurement, landing-page alignment and continuous optimisation focused on genuine enquiries.
Explore Google Ads →
Meta Ads
Create demand with sharper targeting and better creative.
Paid social campaigns that connect strong positioning, compelling creative and accurate lead measurement.
Explore Meta Ads →
SEO
Build visibility around commercially valuable searches.
Technical foundations, content strategy and authority development designed to produce sustainable organic demand.
Explore SEO →
LinkedIn Optimisation
Turn expertise into authority and authority into pipeline.
Profile positioning, strategic content and campaign support for leaders and companies selling through trust.
Explore LinkedIn Optimisation →
Growth Strategy
Find the constraint before adding another channel.
Clarify growth priorities, measurement model, funnel and channel strategy before committing more budget.
Explore Growth Strategy →
The Forth & Found method
Find what matters. Build what works. Scale what holds.
01
Understand the business
Clarify the offer, market, margins, customer journey and commercial objective.
02
Find the constraint
Identify the tracking, targeting, positioning, funnel or execution problem limiting growth.
03
Build the right measurement
Define which actions represent genuine progress and ensure the marketing can optimise toward them.
04
Execute with focus
Launch the channels, campaigns and assets most likely to create meaningful movement.
05
Refine and scale
Protect what is working, fix what is not and increase investment only where the economics remain sound.
Selected work
Evidence over promises.
Consumer brandGrowth Strategy
Vlei
“Our marketing budget is now fully utilised, and is no longer simply an expense, but an investment.”
Final approval pending
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Case study to be supplied
“Case study content to be supplied.”
Final approval pending
Complimentary account review
Is your Google Ads account generating real leads or simply reporting activity?
Forth & Found will review your existing account and show you what is working, where budget may be leaking and whether the campaign is built around commercially meaningful conversions.
- Conversion tracking
- Search terms
- Wasted spend
- Campaign structure
- Location targeting
- Bidding strategy
- Landing-page alignment
- Lead quality
Read-only access is enough. We will not make changes to your account.
Client perspective
What progress looks like from the other side.
“Client acquisition rates doubled in a month, and cost per sign-up also decreased over time, as predicted by Forth & Found. Great work, thank you.”
“Our marketing budget is now fully utilised, and is no longer simply an expense, but an investment.”
Why Forth & Found
Senior thinking without the agency theatre.
Commercially grounded
Recommendations are assessed against the realities of the business, not only the advertising platform.
Clear communication
Clients should understand what is happening, why it matters and what is being done next.
Focused execution
The agency prioritises the work most likely to create movement instead of adding unnecessary activity.
Built for durability
The aim is to improve the complete acquisition system, not produce a temporary spike.
Forward thinking
Ideas for building better growth systems.
Google Ads6 min read
Your Google Ads account may be optimising for the wrong conversions
If the account is trained on the wrong signal, more budget produces more of the wrong outcome.
Read →
Paid Media5 min read
Clicks are not customers: a better way to evaluate paid media
Reach and engagement are inputs. Qualified enquiries and revenue are the outcomes to judge campaigns by.
Read →
Measurement7 min read
What a useful marketing report should actually tell you
The purpose of a report is to inform a decision. Most dashboards do not.
Read →
Ready to see what your marketing is actually producing?
Start with a complimentary Google Ads account audit or tell us where your current growth strategy is getting stuck.
Move forward. Build what lasts.