High-intent search, built to become qualified demand.
Forth & Found builds and manages Google Ads campaigns around the searches, actions and opportunities that matter to the business.
- Search strategy
- Keyword structure
- Search terms
- Negative keywords
- Ad copy
- Assets and extensions
Activity can look like performance without producing enough real opportunities.
Reports can climb while the pipeline stays quiet. We start by separating the metrics that inflate a dashboard from the metrics that inform a business decision.
Scope of engagement.
- Search strategy
- Keyword structure
- Search terms
- Negative keywords
- Ad copy
- Assets and extensions
- Location targeting
- Scheduling
- Bidding
- Budgets
- Conversion tracking
- Landing-page recommendations
- Reporting
- Testing
Optimise for what the business values.
Different actions should not automatically be treated as commercially equal. A form download is not a booked call. A newsletter signup is not a qualified opportunity. We define conversions in a way that reflects real value, then optimise toward that.
How we work.
- 01Audit
- 02Measurement plan
- 03Restructure
- 04Launch
- 05Optimise
- 06Scale
A good fit if the business needs measurable movement.
- Service businesses generating enquiries through search
- B2B companies with a defined ideal customer
- Businesses with sufficient search demand to justify paid media
- Existing advertisers wanting a senior second opinion
- Companies preparing to scale spend with confidence
Common questions.
What access do you need to start?+
Read-only access is enough for the initial audit. We will not make changes without approval.
Do you require long contracts?+
No. Engagements are structured around clear commercial outcomes, not lock-in.
Can you take over from another agency?+
Yes, provided the account owner has authority to grant access.